For my 2014 Yext summer internship, one of the things I worked on was exploring potential apps for store owners. The process began with looking at stores that currently have apps, and finding out some features that were important to them. One of the goals was to be able to have a generic app that could be branded and stylized in different ways to suit the needs of different businesses.
For this, I used LensCrafter as an example. Below are sketches for the primary 'dashboard' screen
Some sketches for a search screen
Screenshot of a higher fidelity mock for the dashboard and the search
Comparisons between the app and the LensCrafter website